Killing Us Softly 3: Advertising’s Image of Women

Killing Us Softly

Many people hold the belief that advertising does not affect them, stating that they are the exception to its influence.  However, Jean Kibourne challenges this assumption in her shocking 1999 documentary called Killing Us Softly 3: Advertising’s Image of Women.

Kilbourne argues, through a variety of advertising images and videos, that the portrayal of women in advertising is not only negative, but also related to violence against females.  For a more detailed summary check out IMDb http://www.imdb.com/title/tt0336699/plotsummary

Despite, the long history of negative images of women in advertising, newer advertisements such as the Dove Campaign for Real Beauty suggest that there is a movement towards positive change.

One of the videos that this campaign released greatly influenced the views of images shown in advertising today.  Take a look at it http://www.dove.us/#/features/videos/default.aspx[cp-documentid=7049579].

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